Shuhaib Shariff

As you drive through Bangalore’s upmarket Residency Road, you will notice a prominent hoarding that screams “DNA is now in my Bangalore”

Noticed this y’day and I suspect there must be 100+ hoardings in the city announcing DNA’s arrival. DNA (Daily News & Analysis) is a popular newspaper / print publication that has a sizeable marketshare in Mumbai and from the looks of it they are poised to do well in Bangalore. Their content is above average & the presentation is hip.

DNA will be competing for mindshare in a market dominated by BCCL’s Times of India. Other players include Deccan Chronicle, Hindu, New Indian Express & Deccan Herald.

I had a good chuckle about the “My Bangalore” bit… WHY? Well, I will reveal that in due course of time.