Shuhaib ShariffThe Dark Knight… Yeah, Right!

In what could potentially be a game changer, media baron Rupert Murdoch has decided to charge a fee to online readers of his UK publications: The Times and its sister publication, The Sunday Times.

Content on the above portals will no longer be free.

Most analysts are baffled with this decision … online news publications have always offered online content for FREE and they’ve made their money from ADVERTISING. Charging a subscription fee for online news content is unheard off, and most media companies will not even attempt it for fear of loosing readership and thereby advertising. Off-course Murdock thinks differently.

In an interview recently he said “There isn’t enough advertising in this world to subsidize all web content. Few media companies are making profits from their presence online”
Very true, if you ask me.

Infact most media publications are struggling to make any money at all … some like The Tribune have gone bankrupt.
The problem is, with the emergence & domination of new media (led-by the big G) , Newspapers haven’t been able to figure out a viable business model. Giving premium content away for free and subsidizing it with online advertising doesn’t work; primarily because the revenues in the online advertising are a pittance and there’s just too much competition online for a relatively small subset of Advertisers.

Google’s monopoly in contextual content advertising is sickening. The last straw, I suppose is that Google’s only competitor “Yahoo Publisher Network” is slated to shutdown next month. Its game over for large publishers dependent solely on online advertising.

In this backdrop, I believe its good move by the old FOX to monetize content via a subscription model. If it works, rest assured that all big media publications will follow in Murdoch’s footsteps. Time will tell.

BTW … Put yourself in Murdoch’s shoes and you could well ask yourself, ‘What do I have to lose?’  The Times and Sunday Times just announced horrific 2009 results, losing some £80m between them… So for those particular properties it doesn’t take a genius to see the current business model is smashed.”

It is widely believed that the Indian MEDIA has scant respect for copyrights. Although it is unfair to generalize, I’ve starting to believe that it is indeed true.

We’re a niche online media portal covering events & stories in Bangalore city. Time and again I’ve noticed that mainstream media uses OUR content (photos, research data, etc.) in their stories and never gives us credit (forget about taking permission!)

Let me provide a recent instance:

Bangalore Mirror issue of February 24th 2010, Page 7, which bore the story ” Tweeting to Save Carlton Towers”.

Bangalore Mirror has used 3 of MyBangalore.com Copyright images in the above mentioned story .

Images in context
1.A shocked survivor
2.A Fireman in Action
3.A victim being brought out of the building.

These images have been very prominently featured in our story which have been captured by our Staff Photographer Manish Gunjan.

The story was published on February 23rd, 2010 Titled:
Pictures: Fire in Bangalore’s Carlton Towers
http://mybangalore.com/article/0210/pictures-fire-in-carlton-towers.html

As anybody can tell, this is a case of blatant rip-off and copyright violation. Can you believe that the honorable Bangalore Mirror belongs to the Times of India Group?

It is extremely unfair to pass off somebody’s work as your own. I have no idea, how many images/stories are being used on a daily basis – they could be anyone’s, but I do know that this nefarious practice is increasing and there is nothing we can do about it.