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May 18 2010
10 Comments
Business, Domain Names, New Media

Geodomain Development: What works | What doesnt (Part-1)

A small section of the domain community holds the view that “geodomains” are a BIG opportunity area and the “right” development strategy can lead to big bucks. For market validation, the most cited example is that of PalmSprings.com, a property owned & operated by the Castello brothers, who’re de-facto poster boys of the Geodomain business. It is widely believed that PalmSprings.com generates annual revenues of over a million dollars (Yes, USD!). Incredible, IMHO for a rather rudimentary site with an unmistakable 90’s look. Sure, the business model is genius.
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Feb 02 2009
1 Comment
Business, Domain Names

Fly.com (domain name) sells for $1.8 Million!

The internet domain name “Fly.com” was acquired by Travel Zoo (a travel website) for a whopping $1.8 million.
Hard to believe but its true… even in times of economic depression, premium domain names continue to command fancy prices.

Link to the story on TechCrunch:
http://www.techcrunch.com/2009/01/30/travelzoo-buys-flycom-for-a-lofty-18-million/

On another note:
People often ask me if internet advertising works in these times… does it make sense for a Business to allocate budgets for online AD-spends as opposed to Print, OOH & Radio Advertising Spending?
Well, businesses should spend their advertising currency on platforms where the response is measurable. Businesses should focus on advertising mediums which deliver targeted leads at the lowest cost possible.

Depending on the business you are in, chances are that advertising online works well… and sometimes works better than anything else. And Yes, its not  just in the WEST… it works in INDIA too!

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