Fly.com (domain name) sells for $1.8 Million!
The internet domain name “Fly.com” was acquired by Travel Zoo (a travel website) for a whopping $1.8 million.
Hard to believe but its true… even in times of economic depression, premium domain names continue to command fancy prices.
Link to the story on TechCrunch:
http://www.techcrunch.com/2009/01/30/travelzoo-buys-flycom-for-a-lofty-18-million/
On another note:
People often ask me if internet advertising works in these times… does it make sense for a Business to allocate budgets for online AD-spends as opposed to Print, OOH & Radio Advertising Spending?
Well, businesses should spend their advertising currency on platforms where the response is measurable. Businesses should focus on advertising mediums which deliver targeted leads at the lowest cost possible.
Depending on the business you are in, chances are that advertising online works well… and sometimes works better than anything else. And Yes, its not just in the WEST… it works in INDIA too!